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Instacart Overhauls Marketing System with Multi-Tenant Architecture for Faster Personalization Instacart Overhauls Marketing System with Multi-Tenant Architecture for Faster Personalization

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Instacart Overhauls Marketing System with Multi-Tenant Architecture for Faster Personalization

Instacart has redesigned its personalized marketing infrastructure, deploying a configuration-driven multi-tenant platform that replaces retailer-specific implementations with a unified execution engine. The new system, built on...

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